Rauw Alejandro

Despacito is a song by Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song that was streamed the most within less than six weeks. It was a blend of pop and reggaeton which not only brought attention to Latin Music, but also reggaeton. Billboard's Top 100 in 2015 had two songs that were mostly Spanish and in 2016 there were four. During the height of Despacito's popularity in 2017 however 19 predominantly Spanish songs made it to the Top 100, and in 2020 there were 41 of them. Justin Bieber re-mixed Despacito with a Spanish-language version in 2017 shortly after which famous artists started working with reggaeton artists. Drake teamed with Bad Bunny to produce MIA (2018) and Madonna collaborated on Medellin with Maluma (2019). Some reggaeton artists lamented the trend towards popular music by 2020. But a new group, Rauw Alejandro wanted to maintain the development and growth of reggaeton. The incorporation of elements from electronic dance music, and various other genres was a typical procedure.

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